Steph Who?!

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Archive for January 2011

Welcome to the 21st century

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“Cambio! #dld paulo coelho says for first time I didn’t promote my new book by interviews but only by twitter and fb: this made it#1 at once” (jpiedrahita) or something like that I read quite often on Twitter and Facebook yesterday. (Seems like there are almost no at DLD or at least they do not (want) to talk about it.)

But now back to Coelho: WOW!!! That is soooooo amazing!!! Welcome to the 21st century! That is exactly what experts call social media marketing.

I agree: The fact that the book was only promoted via Twitter and Facebook sounds quite fascinating. But people often forget that also the traditional media writes about “campagnes” like that – and the impact may not be underestimated.

But hello! The fact that social media is a nice tool for marketing – under certain conditions – is known for several years now. If this would have been said at DLD05 I would have understood your enthusiasm. Well, probably that is why DLD is so successful: organisators and participants are just on the same wavelength!


Written by Stephanie Werner

January 24, 2011 at 9:07 am

Posted in Social Media

Upcoming Events

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– spicy pasta, cool beer and even cooler champagne –

On Monday, Jan 24th, 9p.m.

The Free Identity Foundation will develop and implement open standards for identity management. TCP/IP was for computers; we now need TCP/ID for people.

To this goal, the Free Identity Foundation cordially invites DLD participants to join us for an evening with like-minded people. (register online)

l33tm33t Brussels

On Saturday, Feb 5th, 8p.m.

l33tm33t @ FOSDEM – where people meet to discuss, define and exchange info on decentralized solutions for the future. Based on projects like oStatus, Ushahidi, FREEdentity, Thimbl, Diaspora we all agree that the future of communication, digital life and meatspace is going to be decentralized.

At l33tm33t we want to bring together the architects, hackers and users of the upcoming decentralized world. (register online)

Written by Stephanie Werner

January 23, 2011 at 6:59 pm

Posted in Events, freedentity

Do you ‘read only’?!

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I confess: I like Facebook!

Well, I hate the fact that I cannot share everything I want to share as I do not know where it will end up. But: It is convenient. On the one hand I can get in contact with almost everybody I want to. On the second hand I stay tuned. In former times (when I was a little girl, the internet was not widespread and a telephone call cost a fortune) it was difficult to keep in touch with friends that e. g. moved.

Nowadays you just add them on Facebook and even if the personal tie breaks, you are still able to stay in the loop about those people. So: Facebook supports us in being idle! BUT: social media supplements personal communication… it does not replace it! Never forget this!!!

For companies this rule is valid only partly. Every Customer Relationship Manager tells you that a customer who is still willing to call the companie’s hotline (a telephone call that still can cost a fortune) can be rewon. But what to do with people who are so extremly pissed that they are not willing anymore to call the support? In WWGD sauna-loving Jeff Jarvis already gave the answer: Observe the internet! “Listen” to what your (ex-)customers are “saying”! Better: Read what your (ex-)customers are writing! For many customers the internet is the last instance to express their anger. I am convinced that this is a chance for companies.

Well, I guess not many companies have heard about WWGD – much less read it. I have got the impression that only a few companies understood that the internet and especially social media enables them to interact with their customers. So my advice: If you/ your company uses social media (Facebook fanpages, Twitter etc.) to read only, if you are not willing to react on comments made by your customers, quit your social media activities. This ignorance annoys your customers even more.

Written by Stephanie Werner

January 23, 2011 at 10:16 am

Posted in Social Media