Welcome to the 21st century
“Cambio! #dld paulo coelho says for first time I didn’t promote my new book by interviews but only by twitter and fb: this made it#1 at once” (jpiedrahita) or something like that I read quite often on Twitter and Facebook yesterday. (Seems like there are almost no identi.ca-users at DLD or at least they do not (want) to talk about it.)
But now back to Coelho: WOW!!! That is soooooo amazing!!! Welcome to the 21st century! That is exactly what experts call social media marketing.
I agree: The fact that the book was only promoted via Twitter and Facebook sounds quite fascinating. But people often forget that also the traditional media writes about “campagnes” like that – and the impact may not be underestimated.
But hello! The fact that social media is a nice tool for marketing – under certain conditions – is known for several years now. If this would have been said at DLD05 I would have understood your enthusiasm. Well, probably that is why DLD is so successful: organisators and participants are just on the same wavelength!
Written by Stephanie Werner
January 24, 2011 at 9:07 am
Posted in Social Media